Traditional holiday marketing campaigns have concentrated for years on competitive messages designed to sway buyers toward their products and services. But for the December 2015 holiday, Microsoft …    

A rich New Yorker spends millions of dollars for a dead bat to add to his dead bat collection. An Internet startup guru pays hundreds of dollars …    

Lotto’s message to New Yorkers is that “You’d Be a Way Better Rich Person.” So how to identify exactly which type of Rich Person they would be …    

Nespresso, the worldwide pioneer and reference in premium, single-serve coffee, announced in November 2015 that George Clooney — actor, screenwriter, producer, director and activist — would extend …    

In 2014, Cigna was seen as just another health care provider in a category that people disliked, distrusted and tuned out. Our challenge was to establish Cigna …    

According to an Office Depot survey, 85 percent of workers enjoy exchanging gifts with their co-workers. Ninety-three percent of part- and full-time employees intending to buy a …    

Historically, technology has forced us to change our behavior to learn how to use it. Windows 10 takes a distinctly different approach, one that is human-first instead …    

To help communicate a real life commitment to removing artificial flavors and colors from artificial sources from its cereals, General Mills issued a casting call for real …