Godiva’s Box that Keeps Giving is the Russian Nesting Doll of Chocolate Boxes

During the holidays, every brand is telling consumers to give. But this year, Godiva created a very special product that actually facilitates generosity: “The Box that Keeps Giving”— a chocolate box that holds many gifts, nestled inside one another. So you can keep one box for yourself and give the other to someone who deserves a delicious holiday. And that person will not only have a box of chocolate to enjoy, but another box to give. And so on.

Consumers will have the chance to experience this special edition product in select stores across the country this holiday season. There was also a launch event in Rockefeller Center at the annual tree lighting ceremony on Nov. 30 as well as a social campaign and an online launch video.